Westapac Bank have discovered the secret to mortgage wealth!
Unfortunately for its customers, its not "Always work hard, tell the truth, put the customer first and fear God" I was once told that analogies are the most powerful force in persuasion. This is the secret that Westpac Bank used on its staff, managers and customers, and it seems to work like a charm, even if your facts and figures are all out of whack, or the analogy is not relevant.
If I told you about it, you would not believe it, so here is their video. The opposing arguments [also in analogy form]are below.
They contain some rude [par-cut words] and [pixelated] guestures, so some may find this a little rude, but as shown on prime time national TV. This is the Australian bank that in one year single handedly grabbed approaching 30% of the entire mortgage business in Australia for themselves by being greedy and talking down to its customers in a" parent to stupid child" manner. [In other words, everything you learned about customer service is wrong]
The Westpac bank wealth Secret. How to outsell your competitors at a higher price than your competitors and swipe your customer's bananas before their very eyes.
How to deal with A Westpac Mortgage banker if he tells you this story, from the 7.00 PM Project.
Finally I forgot to sent you a Christmas card, so here's one you may find amusing.
